Bring Your
Story To Life
With TUI
What is wrong with
TUI vacations now?
Nowadays travellers desire a lot of personalisation to make the vacation their own. Currently, TUI can’t offer personalised travel, since TUI’s offers have preset conditions and schedules. Instead, travellers tend to search for the parts of their trips on a different platform to cater to this personalisation need. How can TUI realign to become relevant to these travellers again?
How should TUI reposition itself?
Millennials are the future customers for TUI.
TUI needs to show that as a trustworthy brand they can offer a seamless experience to millennials.
Our Solution
new CUSTOMER Journey
Credit : Kornlayood
1
Step By Step
Booking
Once customers decide to go on a
vacation, they can book through
TUI’s omnichannel services by going
to a store, through the app or
website. Whether they know their
next destination or not, they’ll be
able to follow an easy step-by-step
guide and right then and there,
they’ve started their own story.
The MyStory service is online now.
user flow
2
Viewing The Journey
Travellers can view and edit their MyStory on any device and a printable version will always be available.
Credit : Kornlayood
3
An Unforgettable Experience
Travellers will take MyStory along with them on vacation to use as a guide and also as a way to earn rewards for discounts. TUI hosts will also have access to MyStory, to be able to switch things around which won’t cost travellers extra time or money.
4
Business To Business
TUI will be able to partner with other companies to offer rewards to travellers and in return give these companies extra customers. TUI has the capacity to connect travellers to local companies and guides to offer them a true experience.
5
Data Collection
MyStory will allow TUI to collect data for the use of further recommendations of activities with the help of travellers.
