Product Designer · 6 yrs · iGaming & Fintech

Design that
drives results.

I design digital products for sportsbook and crypto platforms — where every friction point costs real money.

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Live
700,000
Daily users on products I shipped
UX ResearchProduct StrategyInteraction DesignDesign SystemsiGamingSportsbookFintechCrypto ExchangeConversion OptimizationRetention DesignProduct Management UX ResearchProduct StrategyInteraction DesignDesign SystemsiGamingSportsbookFintechCrypto ExchangeConversion OptimizationRetention DesignProduct Management
Selected Work

Case Studies

01
Sportsbook Homepage Dec 2024
ArenaPlus — Homepage Overhaul
Full homepage redesign that doubled key performance results for the iGaming platform
+24%
Bet Conversion
Retention
+330%
Casino Converts
02
Sportsbook Core Flow Jul 2024
ArenaPlus — Core Bet Flow
Redesigned Discover → Bet → Track for retail bettors, reducing friction across all 3 jobs
+216%
CTR Lift
+17.7%
Bet Conversion
3.1→3.8
CSAT Score
Preview
03
Livestreaming Acquisition Nov 2024
LivePlus — Livestream Hub
Non-betting livestream app designed to convert sports enthusiasm into sportsbook wagering
~100k
Daily Active Users
~68%
Weekly Retention
~26%
To Sportsbook
Preview
04
Fintech Crypto Jun 2023
MEXC — CEX Macro Data
Redesigned macro data page from a "data dump" into a daily habit that drives confident trading
Daily Habit
Return Behaviour
Confident
User Score
↑ Retention
Trade Conversion
About

Hi, I'm Liam.
I design for clarity & conversion.

6 years across Army, UX/UI design, product design, and product management — I bring both strategic thinking and pixel-level craft to every project.

I specialise in high-stakes products where friction is expensive: sportsbooks, crypto exchanges, and fintech tools. Always research-first, always impact-measured.

Figma
Claude
Cursor
Vercel
My Domains
iGaming · Sportsbook
Fintech · Crypto
Trading & Betting Design
Design for Simplicity
Localisation & Growth
Expertise
Product & Interaction Design96%
UX Research & Strategy93%
Conversion Optimization90%
Design Systems88%
Product Management80%
Available for new projects

Let's make
something great.

Drop me a message and let's talk about your product.

Say hello →